After that former Arsenal left back released his crappy book, it was obvious from looking at the bestseller charts on Amazon and other places that it was selling badly. I never saw it get higher than about 150 in the Amazon best seller list.
In a recent edition of Private Eye, they published the actual sales figures - 8983. Frankly I'm surprised it even sold as many as that. While it's great news that it sold sod all, unfortunately it makes little difference to Cole and his bank balance. He was reportedly given an advance of £250,000, so regardless of sales he is quids in.
Hopefully, it will discourage other publishers from giving vast sums of money for crappy self serving books.
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